Conducting Online Focus Groups: Practical Advice for Information Systems Researchers

Laura Schulze, Manuel Trenz, Zhao Cai, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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Abstrakt

Video-based online focus groups present an emerging opportunity for IS researchers to collect rich data. They allow researchers to assemble participants from all over the world who collectively discuss contemporary IS phenomena. In order to realize the full potential of online focus groups for IS research, we need to understand the challenges and uncover possible solutions for designing and conducting online focus groups. We review prior (online) focus group literature in and beyond the IS discipline. Additionally, we provide a detailed account of our own experiences with seven online focus groups in the context of digital platforms. In supplementing our own experiences with those of others in prior literature, we present the conditions under which online focus groups are especially appropriate, summarize the challenges inherent in the online focus group method and provide practical advice on its application.
OriginalsprogEngelsk
TitelProceedings of the 55th Hawaii International Conference on System Sciences
Antal sider10
UdgivelsesstedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2022
ISBN (Elektronisk)9780998133157
DOI
StatusUdgivet - 2022
BegivenhedThe 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, USA
Varighed: 3 jan. 20226 jan. 2022
Konferencens nummer: 55
https://hicss.hawaii.edu/

Konference

KonferenceThe 55th Hawaii International Conference on System Sciences
Nummer55
Land/OmrådeUSA
ByWailea
Periode03/01/202206/01/2022
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Emneord

  • Digital methods
  • Method
  • Online focus group
  • Qualitative research
  • Videoconference

Citationsformater