Conceptualising Television Advertising: From "content" to genre, from USP to ISP

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Flemming Hansen, Lars Bech Christensen
Antal sider	22
Udgivelsessted	Copenhagen
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	284-305
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Opstilling: 659.18 bra
Løbe nr.: 0310719

Emneord

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