Conceptual Understanding: DSD in the Light of Supplier-Retailer Relationships in the CP Industry

Herbert Kotzab

doi:10.1007/978-3-540-77213-2_4

Conceptual Understanding: DSD in the Light of Supplier-Retailer Relationships in the CP Industry

Herbert Kotzab

Institut for Produktion og Erhvervsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Direct Store Delivery : Concepts, Applications and Instruments
Redaktører	Andreas Otto, Franz Josef Schoppengerd, Ramin Shariatmadari
Udgivelsessted	Germany
Forlag	Springer Science+Business Media
Publikationsdato	2009
Sider	43-56
ISBN (Trykt)	978-3-540-77212-5
ISBN (Elektronisk)	978-3-540-77213-2
DOI	https://doi.org/10.1007/978-3-540-77213-2_4
Status	Udgivet - 2009

Bibliografisk note

Trykt i løbenr. 092721

Emneord

markedsføring
distributionskanaler
DSD
Direct store delivery

Adgang til dokumentet

10.1007/978-3-540-77213-2_4

Citationsformater

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Conceptual Understanding : DSD in the Light of Supplier-Retailer Relationships in the CP Industry. / Kotzab, Herbert.

Direct Store Delivery: Concepts, Applications and Instruments. red. / Andreas Otto; Franz Josef Schoppengerd; Ramin Shariatmadari. Germany : Springer Science+Business Media, 2009. s. 43-56.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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KW - markedsføring

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M3 - Book chapter

SN - 978-3-540-77212-5

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BT - Direct Store Delivery

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