Compositional Advantage and Strategy: Understanding How Resource-Poor Firms Survive and Thrive

    Publikation: KonferencebidragPaperForskningpeer review

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    Resumé

    In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research.
    OriginalsprogEngelsk
    Publikationsdato2016
    Antal sider18
    StatusUdgivet - 2016
    BegivenhedThe Seventh Biennial International Association for Chinese Management Research Conference: Culture and Chinese Management - Hangzhou, Kina
    Varighed: 15 jun. 201619 jun. 2016
    Konferencens nummer: 7
    http://www.iacmr.org/v2en/

    Konference

    KonferenceThe Seventh Biennial International Association for Chinese Management Research Conference
    Nummer7
    LandKina
    ByHangzhou
    Periode15/06/201619/06/2016
    Internetadresse

    Citer dette

    Li, X. (2016). Compositional Advantage and Strategy: Understanding How Resource-Poor Firms Survive and Thrive. Afhandling præsenteret på The Seventh Biennial International Association for Chinese Management Research Conference, Hangzhou, Kina.
    Li, Xin. / Compositional Advantage and Strategy : Understanding How Resource-Poor Firms Survive and Thrive. Afhandling præsenteret på The Seventh Biennial International Association for Chinese Management Research Conference, Hangzhou, Kina.18 s.
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    abstract = "In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research.",
    author = "Xin Li",
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    Li, X 2016, 'Compositional Advantage and Strategy: Understanding How Resource-Poor Firms Survive and Thrive' Paper fremlagt ved The Seventh Biennial International Association for Chinese Management Research Conference, Hangzhou, Kina, 15/06/2016 - 19/06/2016, .

    Compositional Advantage and Strategy : Understanding How Resource-Poor Firms Survive and Thrive. / Li, Xin.

    2016. Afhandling præsenteret på The Seventh Biennial International Association for Chinese Management Research Conference, Hangzhou, Kina.

    Publikation: KonferencebidragPaperForskningpeer review

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    AB - In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research.

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    Li X. Compositional Advantage and Strategy: Understanding How Resource-Poor Firms Survive and Thrive. 2016. Afhandling præsenteret på The Seventh Biennial International Association for Chinese Management Research Conference, Hangzhou, Kina.