Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

Itziar Castello, Mette Morsing, Friederike Schultz

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
    OriginalsprogEngelsk
    TidsskriftJournal of Business Ethics
    Vol/bind118
    Udgave nummer4
    Sider (fra-til)683-694
    ISSN0167-4544
    DOI
    StatusUdgivet - dec. 2013

    Emneord

    • Communication
    • CSR
    • Legitimacy
    • Network society
    • Communicative view

    Citer dette

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    Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. / Castello, Itziar; Morsing, Mette; Schultz, Friederike.

    I: Journal of Business Ethics, Bind 118, Nr. 4, 12.2013, s. 683-694 .

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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