Communicating firm competencies: Marketing as different levels of translation

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Vol/bind	35
Udgave nummer	8
Sider (fra-til)	1032-1036
ISSN	0019-8501
Status	Udgivet - 2006

Emneord

@article{ec3357a0f8ad11db9160000ea68e967b,

title = "Communicating firm competencies: Marketing as different levels of translation",

keywords = "Kernekompetence, Corporate capabilities, Virksomhedens kompetencer, Markedsf{\o}ring, Markedskommunikation",

author = "Thomas Ritter",

year = "2006",

language = "English",

volume = "35",

pages = "1032--1036",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "8",

}

TY - JOUR

T1 - Communicating firm competencies

T2 - Marketing as different levels of translation

AU - Ritter, Thomas

PY - 2006

Y1 - 2006

KW - Kernekompetence

KW - Corporate capabilities

KW - Virksomhedens kompetencer

KW - Markedsføring

KW - Markedskommunikation

M3 - Journal article

SN - 0019-8501

VL - 35

SP - 1032

EP - 1036

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 8

ER -