Collective Engagement in Organizational Settings

Michael Kleinaltenkamp, Ingo Karpen, Carolin Plewa, Elina Jaakkola, Jodie Conduit

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Customer engagement has emerged as a central concept in marketing. Despite impressive scholarly citations and managerial relevance, the consideration of customer engagement and emotional connections in business marketing has been scant. Indeed, researchers have focused on individual- level engagement, conceptually inadequate for the multi-actor nature of business-to-business settings. To advance this limited theoretical perspective, the paper contributes a systematic, coherent conceptualization of collective engagement and advances the theoretical domains of customer and actor engagement in particular and business-to-business research in general, while also suggesting a detailed research agenda.
OriginalsprogEngelsk
TidsskriftIndustrial Marketing Management
Vol/bind80
Sider (fra-til)11-23
Antal sider13
ISSN0019-8501
DOI
StatusUdgivet - jul. 2019

Bibliografisk note

Published online 14 March 2019

Citer dette

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective Engagement in Organizational Settings. Industrial Marketing Management, 80, 11-23. https://doi.org/10.1016/j.indmarman.2019.02.009
Kleinaltenkamp, Michael ; Karpen, Ingo ; Plewa, Carolin ; Jaakkola, Elina ; Conduit, Jodie. / Collective Engagement in Organizational Settings. I: Industrial Marketing Management. 2019 ; Bind 80. s. 11-23.
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Kleinaltenkamp, M, Karpen, I, Plewa, C, Jaakkola, E & Conduit, J 2019, 'Collective Engagement in Organizational Settings', Industrial Marketing Management, bind 80, s. 11-23. https://doi.org/10.1016/j.indmarman.2019.02.009

Collective Engagement in Organizational Settings. / Kleinaltenkamp, Michael; Karpen, Ingo; Plewa, Carolin; Jaakkola, Elina; Conduit, Jodie.

I: Industrial Marketing Management, Bind 80, 07.2019, s. 11-23.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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