Collaborating with Practitioners

C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, Ann Højbjerg Clarke

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Abstrakt

We offer a meta-perspective on the collaboration between university academics and business practitioners. While academics often intuitively and implicitly take an inside perspective, namely a university perspective, in discussing collaborative research and the why, how, and what in collaborating with practitioners, we bring to the fore an outside perspective, namely a business perspective, on the same collaboration, which then typically is termed collaborative innovation. Doing this gives us the opportunity to mirror the two perspectives against each other and to discuss the differences, difficulties, and learning opportunities in the relationship between universities and businesses. Ultimately, we offer a discussion of how academics can be inspired to engage better with practitioners.
OriginalsprogEngelsk
TitelHow to Lead Academic Departments Successfully
RedaktørerAdam Lindgreen, Alan Irwin, Flemming Poufelt, Thyra Uth Thomsen
Antal sider17
UdgivelsesstedCheltenham
ForlagEdward Elgar Publishing
Publikationsdato2021
Sider247-263
ISBN (Elektronisk) 9781789907148
StatusUdgivet - 2021
NavnHow To Guides

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