Co-constructing the brand and the product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte C. Blomberg

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
Titel15th International Product Development Management Conference, Hamburg, Germany, June 30-July 1, 2008
Antal sider21
ForlagHelmut Schmidt Universität, Universität Hamburg
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedCo-constructing the brand and the product - Hamburg, Tyskland
Varighed: 30 jun. 20081 jul. 2008
Konferencens nummer: 15

Konference

KonferenceCo-constructing the brand and the product
Nummer15
LandTyskland
ByHamburg
Periode30/06/200801/07/2008
NavnEIASM
ISSN1998-7374

Citationsformater