@inproceedings{16835bf0a5a411ddae7e000ea68e967b,
title = "Co-constructing the brand and the product",
author = "Christiansen, {John K.} and Varnes, {Claus J.} and Birgitte Hollensen and Blomberg, {Birgitte C.}",
year = "2008",
language = "English",
series = "EIASM",
publisher = "Helmut Schmidt Universit{\"a}t, Universit{\"a}t Hamburg",
booktitle = "15th International Product Development Management Conference, Hamburg, Germany, June 30-July 1, 2008",
note = "Co-constructing the brand and the product ; Conference date: 30-06-2008 Through 01-07-2008",
}