Co-Constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte c. Blomberg

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Innovation Management
Vol/bind	13
Udgave nummer	3
Sider (fra-til)	319-348
ISSN	1363-9196
Status	Udgivet - 2009

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@article{6e8a2310cc4511dea6a6000ea68e967b,

title = "Co-Constructing the Brand and the Product",

author = "Christiansen, {John K.} and Varnes, {Claus J.} and Birgitte Hollensen and Blomberg, {Birgitte c.}",

year = "2009",

language = "English",

volume = "13",

pages = "319--348",

journal = "International Journal of Innovation Management",

issn = "1363-9196",

publisher = "Imperial College Press",

number = "3",

}