Co-constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte Blomberg

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelGaining Momentum : Managing the Diffusion of Innovations
RedaktørerJoe Tidd
Antal sider37
ForlagImperial College Press
Publikationsdato2010
Sider157-194
Kapitel5
ISBN (Trykt)9781848163546
StatusUdgivet - 2010
NavnSeries on Technology Management
Vol/bind15
ISSN0219-9823

Citationsformater

Christiansen, J. K., Varnes, C. J., Hollensen, B., & Blomberg, B. (2010). Co-constructing the Brand and the Product. I J. Tidd (red.), Gaining Momentum: Managing the Diffusion of Innovations (s. 157-194). Imperial College Press. Series on Technology Management, Bind. 15