Co-constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte Blomberg

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Gaining Momentum : Managing the Diffusion of Innovations
Redaktører	Joe Tidd
Antal sider	37
Forlag	Imperial College Press
Publikationsdato	2010
Sider	157-194
Kapitel	5
ISBN (Trykt)	9781848163546
Status	Udgivet - 2010

Navn	Series on Technology Management
Vol/bind	15
ISSN	0219-9823

Handle.net

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title = "Co-constructing the Brand and the Product",

author = "Christiansen, {John K.} and Varnes, {Claus J.} and Birgitte Hollensen and Birgitte Blomberg",

year = "2010",

language = "English",

isbn = "9781848163546",

series = "Series on Technology Management",

publisher = "Imperial College Press",

pages = "157--194",

editor = "Joe Tidd",

booktitle = "Gaining Momentum",

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}

Co-constructing the Brand and the Product. / Christiansen, John K.; Varnes, Claus J.; Hollensen, Birgitte et al.
Gaining Momentum: Managing the Diffusion of Innovations. red. / Joe Tidd. Imperial College Press, 2010. s. 157-194 (Series on Technology Management, Bind 15).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review