Citation Classics from Industrial Marketing Management: Celebrating Forty-seven Years of Publications on Business-to-Business Marketing Management

This article proposes a categorization of what constitutes a citation classic. General observations reveal, with regard to the top 30 citation classics from Industrial Marketing Management, the number of authors per article, country of origin of the lead author, and type of article (literature review, qualitative methodology, or quantitative methodology). In addition, these citation classics can be classified by topic (firm performance, goods-dominant and service-dominant logics, Internet and high-technology markets, product innovation, relationships and business networks, supply chains, system sellers and systems integrator, third-party logistics providers, and value). Finally, each of the 30 citation classics is introduced, and the classics' theoretical implications to business-to-business marketing management and fields related to (e.g., supply chain management, strategic management, and innovation) or even outside mainstream marketing are discussed.