Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

Flemming Hansen, Jens Halling, Lars Bech Christensen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Consumer Behaviour
Vol/bind5
Udgave nummer6
Sider (fra-til)504-517
ISSN1472-0817
DOI
StatusUdgivet - 2006

Emneord

  • Emotioner
  • Sponsering
  • Brand management
  • Brand marketing

Citationsformater