Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits

Flemming Hansen; Anne Martensen

Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Children : consumption, advertising and media
Redaktører	Flemming Hansen, Jeanette Rasmussen, Anne Martensen, Birgitte Tufte
Antal sider	32
Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School Press
Publikationsdato	2002
Sider	149-180
ISBN (Trykt)	8763001004
Status	Udgivet - 2002

Bibliografisk note

Opstilling: 659.1 chi
Løbe nr.: 028473

Emneord

TV-reklamer
Forbrugeradfærd
Børn
Danmark

Handle.net

Persistent link

Citationsformater

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Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits. / Hansen, Flemming; Martensen, Anne.
Children: consumption, advertising and media. red. / Flemming Hansen; Jeanette Rasmussen; Anne Martensen; Birgitte Tufte. Frederiksberg: Copenhagen Business School Press, 2002. s. 149-180.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

TY - CHAP

T1 - Children's Knowledge and Interpretation of Commercial Advertising

T2 - Intentions, Truthfulness and Viewing Habits

AU - Hansen, Flemming

AU - Martensen, Anne

N1 - Opstilling: 659.1 chi Løbe nr.: 028473

PY - 2002

Y1 - 2002

KW - TV-reklamer

KW - Forbrugeradfærd

KW - Børn

KW - Danmark

M3 - Book chapter

SN - 8763001004

SP - 149

EP - 180

BT - Children

A2 - Hansen, Flemming

A2 - Rasmussen, Jeanette

A2 - Martensen, Anne

A2 - Tufte, Birgitte

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -