Changing Value in New Digital Offerings

Girish Kumar Agarwal; Johan Simonsson; Vidisha  Nandi; Mats Magnusson; Anders Johanson; Kim Sundtoft Hald

Changing Value in New Digital Offerings

Girish Kumar Agarwal, Johan Simonsson, Vidisha Nandi, Mats Magnusson, Anders Johanson, Kim Sundtoft Hald

Institut for Produktion og Erhvervsøkonomi

Kungliga Tekniska högskolan

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Servitization and digital technologies such as AI are rapidly transforming customer offerings. Perception of value delivered through servitization or technology adaptation is constantly changing and demanding business model innovation. This introduces uncertainty but still enhances trust and transparency due to creation of new capabilities.
Using an experiment-based survey in global industrial manufacturing firms, we provide empirical insights on how a complex combination of price-variance, contract-length, as well as value transparency and trust influence customer value perceptions. This paper contributes to emerging literature on value through contracting for servitized offerings and procurement of technology-enabled product-service systems (PSS) characterized by uncertainties.

Originalsprog	Engelsk
Titel	Book of Proceedings : 27th EurOMA Conference : Managing Operations for Impact
Antal sider	10
Udgivelsessted	Coventry
Forlag	University of Warwick
Publikationsdato	2020
Sider	342-351
Status	Udgivet - 2020
Begivenhed	The 27th International Annual EurOMA Conference 2020: Managing Operations for Impact - , WWW Varighed: 25 jun. 2020 → 1 jul. 2020 Konferencens nummer: 27 https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020

Konference

Konference	The 27th International Annual EurOMA Conference 2020
Nummer	27
Land/Område	WWW
Periode	25/06/2020 → 01/07/2020
Internetadresse	https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020

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Citationsformater

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title = "Changing Value in New Digital Offerings",

abstract = "Servitization and digital technologies such as AI are rapidly transforming customer offerings. Perception of value delivered through servitization or technology adaptation is constantly changing and demanding business model innovation. This introduces uncertainty but still enhances trust and transparency due to creation of new capabilities.Using an experiment-based survey in global industrial manufacturing firms, we provide empirical insights on how a complex combination of price-variance, contract-length, as well as value transparency and trust influence customer value perceptions. This paper contributes to emerging literature on value through contracting for servitized offerings and procurement of technology-enabled product-service systems (PSS) characterized by uncertainties. ",

author = "Agarwal, {Girish Kumar} and Johan Simonsson and Vidisha Nandi and Mats Magnusson and Anders Johanson and Hald, {Kim Sundtoft}",

year = "2020",

language = "English",

pages = "342--351",

booktitle = "Book of Proceedings",

publisher = "University of Warwick",

address = "United Kingdom",

note = "The 27th International Annual EurOMA Conference 2020 ; Conference date: 25-06-2020 Through 01-07-2020",

url = "https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020",

}

TY - GEN

T1 - Changing Value in New Digital Offerings

AU - Agarwal, Girish Kumar

AU - Simonsson, Johan

AU - Nandi, Vidisha

AU - Magnusson, Mats

AU - Johanson, Anders

AU - Hald, Kim Sundtoft

N1 - Conference code: 27

PY - 2020

Y1 - 2020

N2 - Servitization and digital technologies such as AI are rapidly transforming customer offerings. Perception of value delivered through servitization or technology adaptation is constantly changing and demanding business model innovation. This introduces uncertainty but still enhances trust and transparency due to creation of new capabilities.Using an experiment-based survey in global industrial manufacturing firms, we provide empirical insights on how a complex combination of price-variance, contract-length, as well as value transparency and trust influence customer value perceptions. This paper contributes to emerging literature on value through contracting for servitized offerings and procurement of technology-enabled product-service systems (PSS) characterized by uncertainties.

AB - Servitization and digital technologies such as AI are rapidly transforming customer offerings. Perception of value delivered through servitization or technology adaptation is constantly changing and demanding business model innovation. This introduces uncertainty but still enhances trust and transparency due to creation of new capabilities.Using an experiment-based survey in global industrial manufacturing firms, we provide empirical insights on how a complex combination of price-variance, contract-length, as well as value transparency and trust influence customer value perceptions. This paper contributes to emerging literature on value through contracting for servitized offerings and procurement of technology-enabled product-service systems (PSS) characterized by uncertainties.

M3 - Article in proceedings

SP - 342

EP - 351

BT - Book of Proceedings

PB - University of Warwick

CY - Coventry

T2 - The 27th International Annual EurOMA Conference 2020

Y2 - 25 June 2020 through 1 July 2020

ER -