Changing Value in New Digital Offerings

Girish Kumar Agarwal, Johan Simonsson, Vidisha Nandi, Mats Magnusson, Anders Johanson, Kim Sundtoft Hald

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Servitization and digital technologies such as AI are rapidly transforming customer offerings. Perception of value delivered through servitization or technology adaptation is constantly changing and demanding business model innovation. This introduces uncertainty but still enhances trust and transparency due to creation of new capabilities.
Using an experiment-based survey in global industrial manufacturing firms, we provide empirical insights on how a complex combination of price-variance, contract-length, as well as value transparency and trust influence customer value perceptions. This paper contributes to emerging literature on value through contracting for servitized offerings and procurement of technology-enabled product-service systems (PSS) characterized by uncertainties.
OriginalsprogEngelsk
TitelBook of Proceedings : 27th EurOMA Conference : Managing Operations for Impact
Antal sider10
UdgivelsesstedCoventry
ForlagUniversity of Warwick
Publikationsdato2020
Sider342-351
StatusUdgivet - 2020
BegivenhedThe 27th International Annual EurOMA Conference 2020: Managing Operations for Impact - , WWW
Varighed: 25 jun. 20201 jul. 2020
Konferencens nummer: 27
https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020

Konference

KonferenceThe 27th International Annual EurOMA Conference 2020
Nummer27
LandWWW
Periode25/06/202001/07/2020
Internetadresse

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