Change of Subsidiary Mandates in Emerging Markets

The Case of Danish MNCs in India

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    In recent years, the activities of Danish MNCs in India have expanded dramatically. Previously dormant subsidiaries have been transformed into integral components in the global strategies of Danish MNCs, either as crucial cash cows catering to the rapidly growing Indian markets, or as platforms for sourcing of increasingly advanced value chain activities. This paper aims to provide an understanding of the relationship between changes in the Indian business environment and mandate trajectories of Danish subsidiaries in India. A review of the literature on subsidiary mandates reveals that it largely fails to conceptualize how the specificities of emerging market business environments affect subsidiary mandate evolution. The paper develops a theoretical model for business environment change influence on subsidiary mandates, and demonstrates how the model can capture much of recent years dramatic mandate change of Danish subsidiaries in India.
    OriginalsprogEngelsk
    TidsskriftTransnational Corporations Review
    Vol/bind3
    Udgave nummer2
    Sider (fra-til)104-116
    ISSN1918-6444
    StatusUdgivet - 2011

    Emneord

    • Subsidiary mandate
    • India
    • institutional context
    • Emerging markets
    • Danish MNCs

    Citer dette

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    title = "Change of Subsidiary Mandates in Emerging Markets: The Case of Danish MNCs in India",
    abstract = "In recent years, the activities of Danish MNCs in India have expanded dramatically. Previously dormant subsidiaries have been transformed into integral components in the global strategies of Danish MNCs, either as crucial cash cows catering to the rapidly growing Indian markets, or as platforms for sourcing of increasingly advanced value chain activities. This paper aims to provide an understanding of the relationship between changes in the Indian business environment and mandate trajectories of Danish subsidiaries in India. A review of the literature on subsidiary mandates reveals that it largely fails to conceptualize how the specificities of emerging market business environments affect subsidiary mandate evolution. The paper develops a theoretical model for business environment change influence on subsidiary mandates, and demonstrates how the model can capture much of recent years dramatic mandate change of Danish subsidiaries in India.",
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    Change of Subsidiary Mandates in Emerging Markets : The Case of Danish MNCs in India. / Hansen, Michael W.; Petersen, Bent; Wad, Peter.

    I: Transnational Corporations Review, Bind 3, Nr. 2, 2011, s. 104-116.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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    AU - Wad, Peter

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    AB - In recent years, the activities of Danish MNCs in India have expanded dramatically. Previously dormant subsidiaries have been transformed into integral components in the global strategies of Danish MNCs, either as crucial cash cows catering to the rapidly growing Indian markets, or as platforms for sourcing of increasingly advanced value chain activities. This paper aims to provide an understanding of the relationship between changes in the Indian business environment and mandate trajectories of Danish subsidiaries in India. A review of the literature on subsidiary mandates reveals that it largely fails to conceptualize how the specificities of emerging market business environments affect subsidiary mandate evolution. The paper develops a theoretical model for business environment change influence on subsidiary mandates, and demonstrates how the model can capture much of recent years dramatic mandate change of Danish subsidiaries in India.

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