Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Resumé

The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.
OriginalsprogEngelsk
TitelACR 2014 Association for Consumer Research North American Conference 2014 : Proceedings
RedaktørerJune Cotte, Stacy Wood, Linda Price
Antal sider3
Udgivelses stedBaltimore
ForlagAssociation for Consumer Research
Publikationsdatookt. 2014
StatusUdgivet - okt. 2014
Begivenhed45th Annual Conference of the Association for Consumer Research. ACR 2014 - Hilton Baltimore, Baltimore, USA
Varighed: 23 okt. 201426 okt. 2014
Konferencens nummer: 45
http://www.acrweb.org/acr/Public/index.aspx

Konference

Konference45th Annual Conference of the Association for Consumer Research. ACR 2014
Nummer45
LokationHilton Baltimore
LandUSA
ByBaltimore
Periode23/10/201426/10/2014
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Erz, A., & Christensen, B. (2014). Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. I J. Cotte, S. Wood, & L. Price (red.), ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings Baltimore: Association for Consumer Research.
Erz, Antonia ; Christensen, Bo. / Challenging the Superiority of Phonological Fluency : The Role of Product Context and Competing Fluency in Brand Name Recognition. ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. red. / June Cotte ; Stacy Wood ; Linda Price. Baltimore : Association for Consumer Research, 2014.
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Erz, A & Christensen, B 2014, Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. i J Cotte, S Wood & L Price (red), ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Association for Consumer Research, Baltimore, 45th Annual Conference of the Association for Consumer Research. ACR 2014, Baltimore, USA, 23/10/2014.

Challenging the Superiority of Phonological Fluency : The Role of Product Context and Competing Fluency in Brand Name Recognition. / Erz, Antonia; Christensen, Bo.

ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. red. / June Cotte; Stacy Wood; Linda Price. Baltimore : Association for Consumer Research, 2014.

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

TY - ABST

T1 - Challenging the Superiority of Phonological Fluency

T2 - The Role of Product Context and Competing Fluency in Brand Name Recognition

AU - Erz, Antonia

AU - Christensen, Bo

N1 - CBS Library does not have access to the material

PY - 2014/10

Y1 - 2014/10

N2 - The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.

AB - The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.

M3 - Conference abstract in proceedings

BT - ACR 2014 Association for Consumer Research North American Conference 2014

A2 - Cotte, June

A2 - Wood, Stacy

A2 - Price, Linda

PB - Association for Consumer Research

CY - Baltimore

ER -

Erz A, Christensen B. Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. I Cotte J, Wood S, Price L, red., ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Baltimore: Association for Consumer Research. 2014