Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.
OriginalsprogEngelsk
TitelACR 2014 Association for Consumer Research North American Conference 2014 : Proceedings
RedaktørerJune Cotte, Stacy Wood, Linda Price
Antal sider3
UdgivelsesstedBaltimore
ForlagAssociation for Consumer Research
Publikationsdatookt. 2014
StatusUdgivet - okt. 2014
Begivenhed45th Annual Conference of the Association for Consumer Research. ACR 2014 - Hilton Baltimore, Baltimore, USA
Varighed: 23 okt. 201426 okt. 2014
Konferencens nummer: 45
http://www.acrweb.org/acr/Public/index.aspx

Konference

Konference45th Annual Conference of the Association for Consumer Research. ACR 2014
Nummer45
LokationHilton Baltimore
LandUSA
ByBaltimore
Periode23/10/201426/10/2014
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