Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Antonia Erz; Bo Christensen

Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.

Originalsprog	Engelsk
Titel	ACR 2014 Association for Consumer Research North American Conference 2014 : Proceedings
Redaktører	June Cotte, Stacy Wood, Linda Price
Antal sider	3
Udgivelsessted	Baltimore
Forlag	Association for Consumer Research
Publikationsdato	okt. 2014
Status	Udgivet - okt. 2014
Begivenhed	45th Annual Conference of the Association for Consumer Research. ACR 2014 - Hilton Baltimore, Baltimore, USA Varighed: 23 okt. 2014 → 26 okt. 2014 Konferencens nummer: 45 http://www.acrweb.org/acr/Public/index.aspx

Konference

Konference	45th Annual Conference of the Association for Consumer Research. ACR 2014
Nummer	45
Lokation	Hilton Baltimore
Land/Område	USA
By	Baltimore
Periode	23/10/2014 → 26/10/2014
Internetadresse	http://www.acrweb.org/acr/Public/index.aspx

Handle.net

Persistent link

Citationsformater

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title = "Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition",

abstract = "The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.",

author = "Antonia Erz and Bo Christensen",

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Erz, A & Christensen, B 2014, Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. i J Cotte, S Wood & L Price (red), ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Association for Consumer Research, Baltimore, 45th Annual Conference of the Association for Consumer Research. ACR 2014, Baltimore, Maryland, USA, 23/10/2014.

Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. / Erz, Antonia ; Christensen, Bo.
ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. red. / June Cotte; Stacy Wood; Linda Price. Baltimore: Association for Consumer Research, 2014.

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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AU - Erz, Antonia

AU - Christensen, Bo

N1 - Conference code: 45

PY - 2014/10

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AB - The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.

M3 - Conference abstract in proceedings

BT - ACR 2014 Association for Consumer Research North American Conference 2014

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A2 - Wood, Stacy

A2 - Price, Linda

PB - Association for Consumer Research

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