Cause-related Marketing for International Development: A Critical Engagement

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Originalsprog	Engelsk
Tidsskrift	Embedded: in Business, Politics & Society
Vol/bind	4
Udgave nummer	1
Sider (fra-til)	20-36
ISSN	2245-0564
Status	Udgivet - 2014

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@article{9a218508104c4acebbf064849740ace1,

title = "Cause-related Marketing for International Development: A Critical Engagement",

author = "Stefano Ponte and Richey, {Lisa Ann}",

year = "2014",

language = "English",

volume = "4",

pages = "20--36",

journal = "Embedded: in Business, Politics & Society",

issn = "2245-0564",

publisher = "Embedded",

number = "1",

}