Catching Audiences’ Attention through Narrative Sensory Cues on Digital Distribution Platforms

Mengyao Fu, Bingqing Xiong, Eric T.K. Lim, Chee-Wee Tan, Weiquan Wang

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Advances in information technologies have radically altered the methods of distributing information goods, which in turn gives rise to the growing prominence of digital storytelling as a means of promoting products to their targeted audience through multimedia. To this end, we attempt to disentangle the effects of narrative sensory cues (i.e., character identifiability and plot imageability) from digital stories on audiences’ visual attention from the theoretical lens of narrative transportation. To do so, we plan to advance a machine learning procedure to simulate audiences’ visual attention. Findings from this study hence offer an in-depth appreciation of the impact of digital storytelling on the diffusion of information goods.
OriginalsprogEngelsk
TitelPACIS 2021 Proceedings
RedaktørerDoug Vogel, Kathy Ning Shen, Pan Shan Ling, M.N. Ravishankar, Xi (Jacky) Zhang
Antal sider8
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2021
Artikelnummer488
StatusUdgivet - 2021
BegivenhedThe 25th Pacific Asia Conference on Information Systems. PACIS 2021 - Virtual
Varighed: 12 jul. 202114 jul. 2021
Konferencens nummer: 25
https://www.pacis2021.org/

Konference

KonferenceThe 25th Pacific Asia Conference on Information Systems. PACIS 2021
Nummer25
LokationVirtual
Periode12/07/202114/07/2021
Internetadresse

Emneord

  • Digital distribution
  • Digital storytelling
  • Narrative sensory cues
  • Visual attention

Citationsformater