Case Study 6: Lappset: How to Market an Innovative Product in a Highly Competitive Arena

Wencke Gwozdz; Lucia Reisch; Kai Hockerts

doi:10.1007/978-1-4419-0011-1_10

Case Study 6: Lappset: How to Market an Innovative Product in a Highly Competitive Arena

Wencke Gwozdz, Lucia Reisch, Kai Hockerts

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	The Psychology of Marketing : Cross-Cultural Perspectives
Redaktører	Gerhard Raab, G. Jason Goddard, Riad A. Ajami, Alexander Unger
Antal sider	10
Udgivelsessted	Burlington
Forlag	Gower Publishing
Publikationsdato	2010
Sider	377-387
Kapitel	6
ISBN (Trykt)	9780566089039
DOI	https://doi.org/10.1007/978-1-4419-0011-1_10
Status	Udgivet - 2010

Bibliografisk note

Artiklen findes trykt i CBS bibliotek
The article is available in printed form in CBS Library
Løbenummer: 104600

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10.1007/978-1-4419-0011-1_10

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Citationsformater

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title = "Case Study 6: Lappset: How to Market an Innovative Product in a Highly Competitive Arena",

author = "Wencke Gwozdz and Lucia Reisch and Kai Hockerts",

note = "Artiklen findes trykt i CBS bibliotek The article is available in printed form in CBS Library L{\o}benummer: 104600",

year = "2010",

doi = "10.1007/978-1-4419-0011-1_10",

language = "English",

isbn = "9780566089039",

pages = "377--387",

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}

Case Study 6: Lappset: How to Market an Innovative Product in a Highly Competitive Arena. / Gwozdz, Wencke ; Reisch, Lucia ; Hockerts, Kai.
The Psychology of Marketing: Cross-Cultural Perspectives . red. / Gerhard Raab; G. Jason Goddard; Riad A. Ajami; Alexander Unger . Burlington: Gower Publishing, 2010. s. 377-387.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Case Study 6

T2 - Lappset: How to Market an Innovative Product in a Highly Competitive Arena

AU - Gwozdz, Wencke

AU - Reisch, Lucia

AU - Hockerts, Kai

N1 - Artiklen findes trykt i CBS bibliotek The article is available in printed form in CBS Library Løbenummer: 104600

PY - 2010

Y1 - 2010

U2 - 10.1007/978-1-4419-0011-1_10

DO - 10.1007/978-1-4419-0011-1_10

M3 - Book chapter

SN - 9780566089039

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EP - 387

BT - The Psychology of Marketing

A2 - Raab, Gerhard

A2 - Goddard, G. Jason

A2 - Ajami, Riad A.

A2 - Unger , Alexander

PB - Gower Publishing

CY - Burlington

ER -