Can You Say My Name? Effects of Phonological Fluency on Memory of Nonword Brand Names

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

Whereas brand name research has focused on the semantic meaning or sounds of names, processing fluency lends further support to the idea that meaning goes beyond semantics. Extant research has shown that phonological fluency, i.e., the ease or difficulty with which people pronounce names, can affect their judgments of people and objects. We extend this research by investigating the effect of phonological fluency on recognition and recall of novel non-word brand names in three laboratory experiments. The results provide us with a more fine-grained idea of fluency effects on memory of non-word brand names.
OriginalsprogEngelsk
Publikationsdato2015
Antal sider7
StatusUdgivet - 2015
BegivenhedThe 44th EMAC Annual Conference 2015: Collaboration in Research - KU Leuven & Vlerick Business School, Leuven, Belgien
Varighed: 26 maj 201529 maj 2015
http://kuleuvencongres.be/EMAC2015

Konference

KonferenceThe 44th EMAC Annual Conference 2015
LokationKU Leuven & Vlerick Business School
LandBelgien
ByLeuven
Periode26/05/201529/05/2015
Internetadresse

Bibliografisk note

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Emneord

  • Processing fluency
  • Memory
  • Brand names

Citationsformater