Can They See Us? Ecological Community Logics, Identifiable Business Ownership, and Green Innovation as a Company Response

We investigate which companies are more inclined to respond with green innovations to ecological community pressures. We propose that the noneconomic utility ? in the form of personal reputation gains for business owners ? of doing so is greater when owner identifiability is higher, and that owner identifiability therefore intensifies the effect of ecological community pressures on firm-level green innovation. Our hypotheses are tested on a sample of over 2,800 German firms using instrumental variable regression analyses, and we find support for our main ideas. Our study advances the institutional sustainability literature by explaining how community conditions and corporate ownership shape firm-level innovation as a response to green pressures