Can recipients of sales flyers be segmented?

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	22
Udgave nummer	3
Sider (fra-til)	375-391
Antal sider	17
ISSN	0265-0487
Status	Udgivet - 2003

Emneord

@article{284b82e0c02211db9769000ea68e967b,

title = "Can recipients of sales flyers be segmented?",

keywords = "Reklametryksager, Danmark, Markedssegmentering, Annoncer, Reklameblade",

author = "Marcus Schmidt and Mogens Bjerre",

year = "2003",

language = "English",

volume = "22",

pages = "375--391",

journal = "International Journal of Advertising",

issn = "0265-0487",