Can Recipients of Fliers be Segmented?

Marcus Schmidt, Mogens Bjerre

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelThe 30th EMAC Conference Proceedings, Session 7.8.3.
Publikationsdato2001
StatusUdgivet - 2001
BegivenhedThe 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norge
Varighed: 8 maj 200111 maj 2001
Konferencens nummer: 30

Konference

KonferenceThe 30th EMAC Annual Conference 2001
Nummer30
LokationNorwegian School of Economics
LandNorge
ByBergen
Periode08/05/200111/05/2001

Emneord

  • Reklametryksager
  • Forbrugeradfærd
  • Dagligvarer

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