Business Anthropology

Brian Moeran

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review


    This essay outlines the overall scope and location of business anthropology within the overall field of the discipline. It outlines its foundations as an applied form of anthropology in early developments in the United States (in particular, in Western Electric's Hawthorne Project and the Human Relations School at Harvard University), as well as in the United Kingdom and elsewhere, before turning to five areas of research and practice: academic ethnographies of business practices, regional studies, case studies developed by practitioners, theoretical applications, and methods. The essay then asks what a future program for business anthropology might look like and suggests four areas for theoretical development against a background of education, engagement, and comparative work. These are an examination of structures of power in, between, and dependent on business organizations of all kinds; cross-cultural comparison of work cultures; attention to the materials, technologies, and goods with which business people engage and which afford their organizational forms; and explicit attention to cutting-edge fieldwork methods.
    TitelEmerging Trends in the Social and Behavioral Sciences : An Interdisciplinary, Searchable, and Linkable Resource
    RedaktørerRobert A. Scott , Stephen M. Kosslyn
    Antal sider11
    UdgivelsesstedHoboken, N.J.
    ISBN (Trykt)9781452216454
    ISBN (Elektronisk)9781118900772
    StatusUdgivet - 2015

    Bibliografisk note

    Published online: 15 May 2015


    • Business anthropology
    • Case studies
    • Economic anthropology
    • Practitioners
    • Regional studies
    • Theoretical applications
    • Trade