Building Brand Equity: A Customer-Based Modelling Approach

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Management Systems
Vol/bind	XVI
Udgave nummer	3
Sider (fra-til)	37-51
Antal sider	14
Status	Udgivet - 2004

Emneord

@article{03629fb0dd0d11db84f6000ea68e967b,

title = "Building Brand Equity: A Customer-Based Modelling Approach",

keywords = "Kunderelationer, Brand equity, Brand management",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2004",

language = "English",

volume = "XVI",

pages = "37--51",

journal = "Journal of Management Systems",

number = "3",

}