Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Mary Jo Hatch; Majken Schultz

Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Institut for Organisation

University of Gothenburg

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

Originalsprog	Dansk

Udgivelsessted	København
Forlag	Gyldendal
Udgave	2.
Antal sider	300
ISBN (Trykt)	9788702168518 , 8702168510
Status	Udgivet - 2014

Bibliografisk note

Second edition in Danish of "Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008)

Emneord

Branding
Virksomhedskultur
Virksomhedens image

Handle.net

Persistent link

Citationsformater

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