Brands Beyond Good and Evil?

Martin Kornberger

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Abstrakt

An essay is presented on aspects concerning brands and ethics in corporate culture. Topics discussed include liberal philosophy that advocate values of freedom, the role of brand in free market principles, and public relations in marketing. Also mentioned are social stratification mechanism, sociological concept of consumption, and corporate diversity.
OriginalsprogEngelsk
TidsskriftEphemera: Theory & politics in organization
Vol/bind14
Udgave nummer1
Sider (fra-til)137-142
Antal sider6
ISSN1473-2866
StatusUdgivet - feb. 2014

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