Brands as Action Nets

Publikation: Konferencebidrag › Poster › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2012
Status	Udgivet - 2012
Udgivet eksternt	Ja
Begivenhed	The 41th Annual Conference of the European Marketing Academy. EMAC 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Varighed: 22 maj 2012 → 25 maj 2012 Konferencens nummer: 41 http://www.emac2012.org/r/home

Konference	The 41th Annual Conference of the European Marketing Academy. EMAC 2012
Nummer	41
Lokation	ISCTE Business School
Land/Område	Portugal
By	Lisbon
Periode	22/05/2012 → 25/05/2012
Internetadresse	http://www.emac2012.org/r/home

Handle.net

@conference{a9e4ae90c4f742189df147ff58148438,

title = "Brands as Action Nets",

author = "\{von Wallpach\}, Sylvia and Andrea Hemetsberger",

year = "2012",

language = "English",

note = "The 41th Annual Conference of the European Marketing Academy. EMAC 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}