Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2018
Antal sider	8
Status	Udgivet - 2018
Begivenhed	13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, Storbritannien Varighed: 2 maj 2018 → 4 maj 2018 Konferencens nummer: 13 https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Konference	13th Global Brand Conference 2018
Nummer	13
Lokation	Northumbria University
Land/Område	Storbritannien
By	Newcastle upon Tyne
Periode	02/05/2018 → 04/05/2018
Internetadresse	https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Emneord

@conference{adc82e7c4e58402fa22c8db3492b4eb4,

title = "Brand Value Co-destruction in Collective Digital Discourse: A Case Study",

keywords = "Brand value, Co-destruction, Digital discourse, Brand action, Brand value, Co-destruction, Digital discourse, Brand action",

author = "Serena Wider and Stefan Markovic and {von Wallpach}, Sylvia",

year = "2018",

language = "English",

note = "13th Global Brand Conference 2018 ; Conference date: 02-05-2018 Through 04-05-2018",

url = "https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/",

}

TY - ABST

T1 - Brand Value Co-destruction in Collective Digital Discourse

T2 - 13th Global Brand Conference 2018

AU - Wider, Serena

AU - Markovic, Stefan

AU - von Wallpach, Sylvia

N1 - Conference code: 13

PY - 2018

Y1 - 2018

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

KW - Brand value

KW - Co-destruction

KW - Digital discourse

KW - Brand action

M3 - Conference abstract for conference

Y2 - 2 May 2018 through 4 May 2018

ER -