Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2018
Antal sider8
StatusUdgivet - 2018
Begivenhed13th Global Brand Conference 2018: Branding in the Digital Age: Innovation and Responsibility - Northumbria University, Newcastle upon Tyne, Storbritannien
Varighed: 2 maj 20184 maj 2018
Konferencens nummer: 13
https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Konference

Konference13th Global Brand Conference 2018
Nummer13
LokationNorthumbria University
LandStorbritannien
ByNewcastle upon Tyne
Periode02/05/201804/05/2018
Internetadresse

Emneord

  • Brand value
  • Co-destruction
  • Digital discourse
  • Brand action

Citationsformater