Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

    Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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    OriginalsprogEngelsk
    UdgivelsesstedFrederiksberg
    ForlagCopenhagen Business School [Phd]
    Antal sider148
    ISBN (Trykt)9788759384237
    StatusUdgivet - 2010
    NavnPhD series
    Nummer12.2010
    ISSN0906-6934

    Citationsformater