Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling

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Originalsprog	Engelsk

Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School [Phd]
Antal sider	148
ISBN (Trykt)	9788759384237
Status	Udgivet - 2010

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@phdthesis{a7a2cda02c4e11df9273000ea68e967b,

title = "Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts",

author = "Lars Ohnemus",

year = "2010",

language = "English",

isbn = "9788759384237",

series = "PhD series",

number = "12.2010",

publisher = "Copenhagen Business School [Phd]",

address = "Denmark",

}