Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

    Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School [Phd]
    Antal sider148
    ISBN (Trykt)9788759384237
    StatusUdgivet - 2010
    NavnPhD series
    Nummer12.2010
    ISSN0906-6934

    Citer dette

    Ohnemus, L. (2010). Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts. Frederiksberg: Copenhagen Business School [Phd]. PhD series, Nr. 12.2010
    Ohnemus, Lars. / Brand Thrust: Strategic Branding and Shareholder Value : An Empirical Reconciliation of Two Critical Concepts. Frederiksberg : Copenhagen Business School [Phd], 2010. 148 s. (PhD series; Nr. 12.2010).
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    Ohnemus, L 2010, Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts. PhD series, nr. 12.2010, Copenhagen Business School [Phd], Frederiksberg.

    Brand Thrust: Strategic Branding and Shareholder Value : An Empirical Reconciliation of Two Critical Concepts. / Ohnemus, Lars.

    Frederiksberg : Copenhagen Business School [Phd], 2010. 148 s. (PhD series; Nr. 12.2010).

    Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning

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    Ohnemus L. Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts. Frederiksberg: Copenhagen Business School [Phd], 2010. 148 s. (PhD series; Nr. 12.2010).