Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Christine Vallaster; Sylvia von Wallpach

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Christine Vallaster
, Sylvia von Wallpach

Institut for Afsætningsøkonomi

University of Liechtenstein

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2015
Antal sider	10
Status	Udgivet - 2015
Begivenhed	The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland Varighed: 27 apr. 2015 → 29 apr. 2015 Konferencens nummer: 10 http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Konference

Konference	The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Nummer	10
Lokation	Turku School of Economics, University og Turko
Land/Område	Finland
By	Turku
Periode	27/04/2015 → 29/04/2015
Internetadresse	http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Handle.net

Persistent link

Citationsformater

@conference{6b101c6583d34b04b79e5dc43ff62611,

title = "Brand Strategy Co-Creation: A Strategy-as-Practice Approach",

author = "Christine Vallaster and \{von Wallpach\}, Sylvia",

year = "2015",

language = "English",

note = "The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 ; Conference date: 27-04-2015 Through 29-04-2015",

url = "http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx",

}