Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2015
Antal sider10
StatusUdgivet - 2015
BegivenhedThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Varighed: 27 apr. 201529 apr. 2015
Konferencens nummer: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Konference

KonferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Nummer10
LokationTurku School of Economics, University og Turko
LandFinland
ByTurku
Periode27/04/201529/04/2015
Internetadresse

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