Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2015
Antal sider10
StatusUdgivet - 2015
BegivenhedThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Varighed: 27 apr. 201529 apr. 2015
Konferencens nummer: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Konference

KonferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Nummer10
LokationTurku School of Economics, University og Turko
Land/OmrådeFinland
ByTurku
Periode27/04/201529/04/2015
Internetadresse

Citationsformater