Brand Singapore: The Hub of "New Asia"

Can-Seng Ooi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Destination Branding : Creating the Unique Destination Proposition
Redaktører	Niegel Morgan, Annette Pritchard, Roger Pride
Udgivelsessted	Oxford
Forlag	Pergamon Press
Publikationsdato	2004
Udgave	2.
Sider	242-260
Status	Udgivet - 2004

Opstilling: 338.48 des
Løbe nr.: 046134

Emneord

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title = "Brand Singapore: The Hub of {"}New Asia{"}",

keywords = "Branding, National identitet, Turismemarkedsf{\o}ring, Turistdestinationer, Singapore",

author = "Can-Seng Ooi",

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year = "2004",

language = "English",

pages = "242--260",

editor = "Niegel Morgan and Annette Pritchard and Roger Pride",

booktitle = "Destination Branding",

publisher = "Pergamon Press",

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KW - Branding

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KW - Turistdestinationer

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PB - Pergamon Press

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