Brand Reach as Co-negotiated: Value and Cultural Complementarity

Niels Kornum; Richard Jones

Brand Reach as Co-negotiated: Value and Cultural Complementarity

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Conference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
Redaktører	Maja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Antal sider	8
Udgivelsessted	Ljubljana
Forlag	Faculty of Economics, University of Ljubljana
Publikationsdato	2011
ISBN (Elektronisk)	9789612402112
Status	Udgivet - 2011
Begivenhed	The 40th EMAC Annual Conference 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenien Varighed: 24 maj 2011 → 27 maj 2011 Konferencens nummer: 40 http://www2.ef.uni-lj.si/projekti/emac2011//

Konference

Konference	The 40th EMAC Annual Conference 2011
Nummer	40
Lokation	University of Ljubljana, Faculty of Economics
Land/Område	Slovenien
By	Ljubljana
Periode	24/05/2011 → 27/05/2011
Internetadresse	http://www2.ef.uni-lj.si/projekti/emac2011//

Handle.net

Persistent link

Citationsformater

@inproceedings{3c05457121ba46909b3aae561f375168,

title = "Brand Reach as Co-negotiated: Value and Cultural Complementarity",

author = "Niels Kornum and Richard Jones",

year = "2011",

language = "English",

editor = "Brencic, {Maja Makovec} and Tanja Dmitrovic and Monika Lapanja and Ajda Senicar",

booktitle = "Conference Proceedings, EMAC 2011",

publisher = "Faculty of Economics, University of Ljubljana",

address = "Slovenia",

note = "null ; Conference date: 24-05-2011 Through 27-05-2011",

url = "http://www2.ef.uni-lj.si/projekti/emac2011//",

}

Kornum, N & Jones, R 2011, Brand Reach as Co-negotiated: Value and Cultural Complementarity. i MM Brencic, T Dmitrovic, M Lapanja & A Senicar (red), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Faculty of Economics, University of Ljubljana, Ljubljana, The 40th EMAC Annual Conference 2011, Ljubljana, Slovenien, 24/05/2011.

Brand Reach as Co-negotiated : Value and Cultural Complementarity. / Kornum, Niels ; Jones, Richard.

Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. red. / Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana, 2011.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Brand Reach as Co-negotiated

AU - Kornum, Niels

AU - Jones, Richard

N1 - Conference code: 40

PY - 2011

Y1 - 2011

M3 - Article in proceedings

BT - Conference Proceedings, EMAC 2011

A2 - Brencic, Maja Makovec

A2 - Dmitrovic, Tanja

A2 - Lapanja, Monika

A2 - Senicar, Ajda

PB - Faculty of Economics, University of Ljubljana

CY - Ljubljana

Y2 - 24 May 2011 through 27 May 2011

ER -