Brand Reach as Co-negotiated: Value and Cultural Complementarity

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelConference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
RedaktørerMaja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Antal sider8
UdgivelsesstedLjubljana
ForlagFaculty of Economics, University of Ljubljana
Publikationsdato2011
ISBN (Elektronisk)9789612402112
StatusUdgivet - 2011
BegivenhedThe 40th EMAC Annual Conference 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenien
Varighed: 24 maj 201127 maj 2011
Konferencens nummer: 40
http://www2.ef.uni-lj.si/projekti/emac2011//

Konference

KonferenceThe 40th EMAC Annual Conference 2011
Nummer40
LokationUniversity of Ljubljana, Faculty of Economics
LandSlovenien
ByLjubljana
Periode24/05/201127/05/2011
Internetadresse

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