Brand Perception  and Brand Complexity: A Place Branding Perspectives

Sebastian Zenker; Suzanne C. Beckmann

Brand Perception and Brand Complexity: A Place Branding Perspectives

Sebastian Zenker
, Suzanne C. Beckmann

Institut for Afsætningsøkonomi

Universität Hamburg

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2011
Status	Udgivet - 2011
Begivenhed	The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, Storbritannien Varighed: 6 apr. 2011 → 9 apr. 2011 Konferencens nummer: 7 http://www.ambrandsig.org/

Konference

Konference	The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Nummer	7
Lokation	Saïd Business School, Oxford University
Land/Område	Storbritannien
By	Oxford
Periode	06/04/2011 → 09/04/2011
Andet	Theme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
Sponsor	Academy of Marketing
Internetadresse	http://www.ambrandsig.org/

Adgang til dokumentet

http://www.ambrandsig.org/conferenceproceedings.html

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Persistent link

Citationsformater

@conference{afbae5e7655a42c2b7a01e0f38cf17c3,

title = "Brand Perception and Brand Complexity: A Place Branding Perspectives",

author = "Sebastian Zenker and Beckmann, \{Suzanne C.\}",

year = "2011",

language = "English",

note = "The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 ; Conference date: 06-04-2011 Through 09-04-2011",

url = "http://www.ambrandsig.org/",

}