Brand Perception and Brand Complexity

A Place Branding Perspectives

Sebastian Zenker, Suzanne C. Beckmann

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2011
StatusUdgivet - 2011
BegivenhedThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, Storbritannien
Varighed: 6 apr. 20119 apr. 2011
Konferencens nummer: 7
http://www.ambrandsig.org/

Konference

KonferenceThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Nummer7
LokationSaïd Business School, Oxford University
LandStorbritannien
ByOxford
Periode06/04/201109/04/2011
AndetTheme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
SponsorAcademy of Marketing
Internetadresse

Citer dette

Zenker, S., & Beckmann, S. C. (2011). Brand Perception and Brand Complexity: A Place Branding Perspectives. Afhandling præsenteret på The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, Storbritannien.
Zenker, Sebastian ; Beckmann, Suzanne C. / Brand Perception and Brand Complexity : A Place Branding Perspectives. Afhandling præsenteret på The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, Storbritannien.
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year = "2011",
language = "English",
note = "null ; Conference date: 06-04-2011 Through 09-04-2011",
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Zenker, S & Beckmann, SC 2011, 'Brand Perception and Brand Complexity: A Place Branding Perspectives' Paper fremlagt ved The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, Storbritannien, 06/04/2011 - 09/04/2011, .

Brand Perception and Brand Complexity : A Place Branding Perspectives. / Zenker, Sebastian; Beckmann, Suzanne C.

2011. Afhandling præsenteret på The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, Storbritannien.

Publikation: KonferencebidragPaperForskning

TY - CONF

T1 - Brand Perception and Brand Complexity

T2 - A Place Branding Perspectives

AU - Zenker, Sebastian

AU - Beckmann, Suzanne C.

PY - 2011

Y1 - 2011

M3 - Paper

ER -

Zenker S, Beckmann SC. Brand Perception and Brand Complexity: A Place Branding Perspectives. 2011. Afhandling præsenteret på The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, Oxford, Storbritannien.