Brand Meaning Co-creation of Newcomers: A Founder's Perspective

Christine Vallaster, Sylvia von Wallpach

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdatoapr. 2011
StatusUdgivet - apr. 2011
Udgivet eksterntJa
BegivenhedThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011 - Saïd Business School, Oxford University, Oxford, Storbritannien
Varighed: 6 apr. 20119 apr. 2011
Konferencens nummer: 7
http://www.ambrandsig.org/

Konference

KonferenceThe 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011
Nummer7
LokationSaïd Business School, Oxford University
LandStorbritannien
ByOxford
Periode06/04/201109/04/2011
AndetTheme: Brand, Identity and Reputation <br/>Venue: Saïd Business School <br/>University of Oxford
SponsorAcademy of Marketing
Internetadresse

Citationsformater