Brand Meaning across Cultural and Organizational Boundaries

Oliver Koll, Sylvia von Wallpach

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 2008 AMS Cultural Perspectives in Marketing Conference
Udgivelses stedNew York
ForlagAMS Press Inc.
Publikationsdato2008
StatusUdgivet - 2008
Udgivet eksterntJa
BegivenhedThe AMS Cultural Perspectives in Marketing Conference 2008: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, USA
Varighed: 16 jan. 200819 jan. 2008
http://www.ams-web.org/associations/213/files/2008CPM.htm

Konference

KonferenceThe AMS Cultural Perspectives in Marketing Conference 2008
LokationRoyal Sonesta Hotel
LandUSA
ByNew Orleans
Periode16/01/200819/01/2008
SponsorAcademy of Marketing Science
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citationsformater

Koll, O., & von Wallpach, S. (2008). Brand Meaning across Cultural and Organizational Boundaries. I Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference AMS Press Inc..