Brand Meaning across Cultural and Organizational Boundaries

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference
Udgivelsessted	New York
Forlag	AMS Press Inc.
Publikationsdato	2008
Status	Udgivet - 2008
Udgivet eksternt	Ja
Begivenhed	The AMS Cultural Perspectives in Marketing Conference 2008: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, USA Varighed: 16 jan. 2008 → 19 jan. 2008 http://www.ams-web.org/associations/213/files/2008CPM.htm

Konference	The AMS Cultural Perspectives in Marketing Conference 2008
Lokation	Royal Sonesta Hotel
Land/Område	USA
By	New Orleans
Periode	16/01/2008 → 19/01/2008
Sponsor	Academy of Marketing Science
Internetadresse	http://www.ams-web.org/associations/213/files/2008CPM.htm

Handle.net

@inproceedings{ac050d3accbb446d94f719eec445a5bf,

title = "Brand Meaning across Cultural and Organizational Boundaries",

author = "Oliver Koll and {von Wallpach}, Sylvia",

year = "2008",

language = "English",

booktitle = "Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference",

publisher = "AMS Press Inc.",

address = "United States",

note = "The AMS Cultural Perspectives in Marketing Conference 2008 ; Conference date: 16-01-2008 Through 19-01-2008",

url = "http://www.ams-web.org/associations/213/files/2008CPM.htm",

}

TY - GEN

T1 - Brand Meaning across Cultural and Organizational Boundaries

AU - Koll, Oliver

AU - von Wallpach, Sylvia

PY - 2008

Y1 - 2008

M3 - Article in proceedings

BT - Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference

PB - AMS Press Inc.

CY - New York

T2 - The AMS Cultural Perspectives in Marketing Conference 2008

Y2 - 16 January 2008 through 19 January 2008

ER -