Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Senders and Receivers : new perspectives on market communication
Redaktører	Jørn Helder, Simon Ulrik Kragh
Antal sider	10
Udgivelsessted	København
Forlag	Samfundslitteratur
Publikationsdato	2002
Sider	15-24
ISBN (Trykt)	8759309202
Status	Udgivet - 2002

Opstilling: 658.812 sen
Løbe nr.: 025581

Emneord

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title = "Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature",

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author = "Mogens Bjerre",

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year = "2002",

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