Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Senders and Receivers : new perspectives on market communication
Redaktører	Jørn Helder, Simon Ulrik Kragh
Antal sider	10
Udgivelsessted	København
Forlag	Samfundslitteratur
Publikationsdato	2002
Sider	15-24
ISBN (Trykt)	8759309202
Status	Udgivet - 2002

Opstilling: 658.812 sen
Løbe nr.: 025581

Emneord

@inbook{fbf04450c02211db9769000ea68e967b,

title = "Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature",

keywords = "Brand management",

author = "Mogens Bjerre",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

pages = "15--24",

editor = "J{\o}rn Helder and Kragh, {Simon Ulrik}",

booktitle = "Senders and Receivers",

publisher = "Samfundslitteratur",

address = "Denmark",

}

TY - CHAP

T1 - Brand Management

T2 - A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

AU - Bjerre, Mogens

N1 - Opstilling: 658.812 sen Løbe nr.: 025581

PY - 2002

Y1 - 2002

KW - Brand management

M3 - Book chapter

SN - 8759309202

SP - 15

EP - 24

BT - Senders and Receivers

A2 - Helder, Jørn

A2 - Kragh, Simon Ulrik

PB - Samfundslitteratur

CY - København

ER -