Brand Loyalty States as an Antecedent of Customer Engagement in Virtual Brand Communities

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of 11th Annual London Business Research Conference
Udgivelsessted	England
Publikationsdato	jul. 2016
ISBN (Trykt)	9781925488111
Status	Udgivet - jul. 2016

Handle.net

@inproceedings{f14d452414844ca99657791f28b1ab9e,

title = "Brand Loyalty States as an Antecedent of Customer Engagement in Virtual Brand Communities",

author = "Ebru Kuzgun and Alexander Josiassen",

year = "2016",

month = jul,

language = "English",

isbn = "9781925488111",

booktitle = "Proceedings of 11th Annual London Business Research Conference",

}