Brand Life in Symbols and Artifacts: The LEGO Company

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Artifacts and Organizations : Beyond Mere Symbolism
Redaktører	Anat Rafaeli, Michael G. Pratt
Udgivelsessted	Mahwah, N.J.
Forlag	Lawrence Erlbaum Associates
Publikationsdato	2006
Sider	141-160
Kapitel	8
Status	Udgivet - 2006

Handle.net

@inbook{f529ce70f8ad11db9160000ea68e967b,

title = "Brand Life in Symbols and Artifacts: The LEGO Company",

author = "Majken Schultz and Hatch, \{Mary Jo\} and Francesco Ciccolella",

year = "2006",

language = "English",

pages = "141--160",

editor = "Anat Rafaeli and Pratt, \{Michael G.\}",

booktitle = "Artifacts and Organizations",

publisher = "Lawrence Erlbaum Associates",

address = "United States",

}