Brand imitation and its effects on innovation, competition and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftBusiness Horizons
Vol/bind42
Udgave nummer6
Sider (fra-til)9-17
Antal sider9
ISSN0007-6813
StatusUdgivet - 1999

Emneord

  • Mærkevarer
  • Ophavsret
  • Konkurrence
  • Branding
  • Innovation
  • Efterligning

Citer dette

Wilke, Ricky ; Zaichkowsky, Judith Lynne. / Brand imitation and its effects on innovation, competition and brand equity. I: Business Horizons. 1999 ; Bind 42, Nr. 6. s. 9-17.
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Brand imitation and its effects on innovation, competition and brand equity. / Wilke, Ricky; Zaichkowsky, Judith Lynne.

I: Business Horizons, Bind 42, Nr. 6, 1999, s. 9-17.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Brand imitation and its effects on innovation, competition and brand equity

AU - Wilke, Ricky

AU - Zaichkowsky, Judith Lynne

PY - 1999

Y1 - 1999

KW - Mærkevarer

KW - Ophavsret

KW - Konkurrence

KW - Branding

KW - Innovation

KW - Efterligning

M3 - Journal article

VL - 42

SP - 9

EP - 17

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

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