Brand excellence: Application of a brand strength model

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, Frankrig Varighed: 1 okt. 2003 → 3 okt. 2003 Konferencens nummer: 6

Konference	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Nummer	6
Land/Område	Frankrig
By	Paris
Periode	01/10/2003 → 03/10/2003

Opstilling: 659.18 grø
Løbe nr.: 032190

Emneord

@conference{07a449f0c02211db9769000ea68e967b,

title = "Brand excellence: Application of a brand strength model",

keywords = "Brands, Brand management, Kunde-brand relationer, Brand strength, Structural modelling",

author = "Lars Gr{\o}nholdt and Anne Martensen",

note = "Opstilling: 659.18 gr{\o} L{\o}be nr.: 032190; null ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}