Brand excellence: Application of a brand strength model

Lars Grønholdt; Anne Martensen

Brand excellence: Application of a brand strength model

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, Frankrig Varighed: 1 okt. 2003 → 3 okt. 2003 Konferencens nummer: 6

Konference

Konference	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Nummer	6
Land/Område	Frankrig
By	Paris
Periode	01/10/2003 → 03/10/2003

Bibliografisk note

Opstilling: 659.18 grø
Løbe nr.: 032190

Emneord

Brands
Brand management
Kunde-brand relationer
Brand strength
Structural modelling

Handle.net

Persistent link

Citationsformater

@conference{07a449f0c02211db9769000ea68e967b,

title = "Brand excellence: Application of a brand strength model",

keywords = "Brands, Brand management, Kunde-brand relationer, Brand strength, Structural modelling",

author = "Lars Gr{\o}nholdt and Anne Martensen",

note = "Opstilling: 659.18 gr{\o} L{\o}be nr.: 032190; The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}

TY - CONF

T1 - Brand excellence

T2 - The 6th International Conference on Quality Management and Organizational Development. QMOD 2003

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Conference code: 6

PY - 2003

Y1 - 2003

KW - Brands

KW - Brand management

KW - Kunde-brand relationer

KW - Brand strength

KW - Structural modelling

M3 - Paper

Y2 - 1 October 2003 through 3 October 2003

ER -