Brand excellence: Application of a brand strength model

Lars Grønholdt, Anne Martensen

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2003
StatusUdgivet - 2003
BegivenhedThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, Frankrig
Varighed: 1 okt. 20033 okt. 2003
Konferencens nummer: 6

Konference

KonferenceThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Nummer6
Land/OmrådeFrankrig
ByParis
Periode01/10/200303/10/2003

Bibliografisk note

Opstilling: 659.18 grø
Løbe nr.: 032190

Emneord

  • Brands
  • Brand management
  • Kunde-brand relationer
  • Brand strength
  • Structural modelling

Citationsformater