Brand equity and its determinants: A customer-based modelling approach

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedProceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norge
Varighed: 6 jun. 20048 jun. 2004

Konference

KonferenceProceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
Land/OmrådeNorge
ByOslo
Periode06/06/200408/06/2004

Bibliografisk note

Opstilling: 659.18 mar
Løbe nr.: 0410148
Sider: 11

Emneord

  • Brand equity
  • Branding

Citationsformater