Brand Co-Creation Model

Majken Schultz, Mary Jo Hatch

Publikation: Bidrag til bog/antologi/rapportEncyclopædiartikelForskningpeer review

OriginalsprogEngelsk
TitelThe SAGE Encyclopedia of Corporate Reputation
RedaktørerCraig E. Carroll
Udgivelses stedThousand Oaks, CA
ForlagSAGE Publications
Publikationsdato2016
Sider79-80
ISBN (Trykt)9781483376516
ISBN (Elektronisk)9781483376493
DOI
StatusUdgivet - 2016

Emneord

  • Brand communities
  • Engagement
  • Organizational and corporate image
  • Organizational identity
  • Stakeholder theory
  • Strategic alignment

Citer dette

Schultz, M., & Hatch, M. J. (2016). Brand Co-Creation Model. I C. E. Carroll (red.), The SAGE Encyclopedia of Corporate Reputation (s. 79-80). Thousand Oaks, CA: SAGE Publications. https://doi.org/10.4135/9781483376493.n37
Schultz, Majken ; Hatch, Mary Jo. / Brand Co-Creation Model. The SAGE Encyclopedia of Corporate Reputation. red. / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. s. 79-80
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Schultz, M & Hatch, MJ 2016, Brand Co-Creation Model. i CE Carroll (red.), The SAGE Encyclopedia of Corporate Reputation. SAGE Publications, Thousand Oaks, CA, s. 79-80. https://doi.org/10.4135/9781483376493.n37

Brand Co-Creation Model. / Schultz, Majken; Hatch, Mary Jo.

The SAGE Encyclopedia of Corporate Reputation. red. / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. s. 79-80.

Publikation: Bidrag til bog/antologi/rapportEncyclopædiartikelForskningpeer review

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Schultz M, Hatch MJ. Brand Co-Creation Model. I Carroll CE, red., The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: SAGE Publications. 2016. s. 79-80 https://doi.org/10.4135/9781483376493.n37