Brand Co-Creation Model

Majken Schultz, Mary Jo Hatch

Publikation: Bidrag til bog/antologi/rapportEncyclopædiartikelForskningpeer review

OriginalsprogEngelsk
TitelThe SAGE Encyclopedia of Corporate Reputation
RedaktørerCraig E. Carroll
Udgivelses stedThousand Oaks, CA
ForlagSAGE Publications
Publikationsdato2016
Sider79-80
ISBN (Trykt)9781483376516
ISBN (Elektronisk)9781483376493
DOI
StatusUdgivet - 2016

Emneord

  • Brand communities
  • Engagement
  • Organizational and corporate image
  • Organizational identity
  • Stakeholder theory
  • Strategic alignment

Citationsformater

Schultz, M., & Hatch, M. J. (2016). Brand Co-Creation Model. I C. E. Carroll (red.), The SAGE Encyclopedia of Corporate Reputation (s. 79-80). SAGE Publications. https://doi.org/10.4135/9781483376493.n37