Brand Aid: Shopping Well to Save the World

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Abstrakt


A critical account of the rise of celebrity-driven “compassionate consumption”

Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
OriginalsprogEngelsk
ForlagUniversity of Minnesota Press
Antal sider272
ISBN (Trykt)978-0-8166-6546-4
StatusUdgivet - 2011
Udgivet eksterntJa

Citationsformater

Richey, L. A. (2011). Brand Aid: Shopping Well to Save the World. University of Minnesota Press.