Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen, Raghava Rao Mukkamala, Abid Hussain, Tor-Morten Grønli, Henning Langberg, Ravi Vatrapu

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    Abstrakt

    We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.
    OriginalsprogEngelsk
    TitelProceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops
    RedaktørerAnsar-Ul-Haque Yasar, Nik Bessis
    Antal sider10
    UdgivelsesstedAmsterdam
    ForlagElsevier
    Publikationsdato2016
    Sider298-307
    DOI
    StatusUdgivet - 2016
    BegivenhedThe 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare - London, Storbritannien
    Varighed: 19 sep. 201622 sep. 2016
    Konferencens nummer: 6
    http://cs-conferences.acadiau.ca/icth-16/

    Konference

    KonferenceThe 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare
    Nummer6
    LandStorbritannien
    ByLondon
    Periode19/09/201622/09/2016
    Internetadresse
    NavnProcedia Computer Science
    Vol/bind98
    ISSN1877-0509

    Emneord

    • New Public Health
    • Health Informatics
    • Big Data Analytics
    • Social Media
    • Sundheds.dk

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