Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen; Raghava Rao Mukkamala; Abid Hussain; Tor-Morten Grønli; Henning Langberg; Ravi Vatrapu

doi:10.1016/j.procs.2016.09.046

Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

Kjeld S. Hansen, Raghava Rao Mukkamala, Abid Hussain, Tor-Morten Grønli, Henning Langberg, Ravi Vatrapu

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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Abstract

We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

Originalsprog	Engelsk
Titel	Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops
Redaktører	Ansar-Ul-Haque Yasar, Nik Bessis
Antal sider	10
Udgivelsessted	Amsterdam
Forlag	Elsevier
Publikationsdato	2016
Sider	298-307
DOI	https://doi.org/10.1016/j.procs.2016.09.046
Status	Udgivet - 2016
Begivenhed	The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare - London, Storbritannien Varighed: 19 sep. 2016 → 22 sep. 2016 Konferencens nummer: 6 http://cs-conferences.acadiau.ca/icth-16/

Konference

Konference	The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare
Nummer	6
Land/Område	Storbritannien
By	London
Periode	19/09/2016 → 22/09/2016
Internetadresse	http://cs-conferences.acadiau.ca/icth-16/

Navn	Procedia Computer Science
Vol/bind	98
ISSN	1877-0509

Emneord

New Public Health
Health Informatics
Big Data Analytics
Social Media
Sundheds.dk

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10.1016/j.procs.2016.09.046Licens: CC BY-NC-ND

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Citationsformater

Hansen, K. S., Mukkamala, R. R., Hussain, A., Grønli, T.-M., Langberg, H., & Vatrapu, R. (2016). Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. I A.-U.-H. Yasar, & N. Bessis (red.), Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops (s. 298-307). Elsevier. https://doi.org/10.1016/j.procs.2016.09.046

Hansen, Kjeld S. ; Mukkamala, Raghava Rao ; Hussain, Abid et al. / Big Social Data in Public Health : A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. red. / Ansar-Ul-Haque Yasar ; Nik Bessis. Amsterdam : Elsevier, 2016. s. 298-307 (Procedia Computer Science, Bind 98).

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title = "Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance",

abstract = "We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.",

keywords = "New Public Health, Health Informatics, Big Data Analytics, Social Media, Sundheds.dk, New Public Health, Health Informatics, Big Data Analytics, Social Media, Sundheds.dk",

author = "Hansen, {Kjeld S.} and Mukkamala, {Raghava Rao} and Abid Hussain and Tor-Morten Gr{\o}nli and Henning Langberg and Ravi Vatrapu",

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address = "Netherlands",

note = "The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare ; Conference date: 19-09-2016 Through 22-09-2016",

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Hansen, KS, Mukkamala, RR , Hussain, A, Grønli, T-M, Langberg, H & Vatrapu, R 2016, Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. i A-U-H Yasar & N Bessis (red), Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. Elsevier, Amsterdam, Procedia Computer Science, bind 98, s. 298-307, The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare, London, Storbritannien, 19/09/2016. https://doi.org/10.1016/j.procs.2016.09.046

Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. / Hansen, Kjeld S.; Mukkamala, Raghava Rao ; Hussain, Abid et al.
Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. red. / Ansar-Ul-Haque Yasar; Nik Bessis. Amsterdam: Elsevier, 2016. s. 298-307 (Procedia Computer Science, Bind 98).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Big Social Data in Public Health

T2 - The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare

AU - Hansen, Kjeld S.

AU - Mukkamala, Raghava Rao

AU - Hussain, Abid

AU - Grønli, Tor-Morten

AU - Langberg, Henning

AU - Vatrapu, Ravi

N1 - Conference code: 6

PY - 2016

Y1 - 2016

N2 - We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

AB - We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

KW - New Public Health

KW - Health Informatics

KW - Big Data Analytics

KW - Social Media

KW - Sundheds.dk

KW - New Public Health

KW - Health Informatics

KW - Big Data Analytics

KW - Social Media

KW - Sundheds.dk

U2 - 10.1016/j.procs.2016.09.046

DO - 10.1016/j.procs.2016.09.046

M3 - Article in proceedings

T3 - Procedia Computer Science

SP - 298

EP - 307

BT - Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops

A2 - Yasar, Ansar-Ul-Haque

A2 - Bessis, Nik

PB - Elsevier

CY - Amsterdam

Y2 - 19 September 2016 through 22 September 2016

ER -

Hansen KS, Mukkamala RR , Hussain A, Grønli TM, Langberg H, Vatrapu R. Big Social Data in Public Health: A Mixed-Methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. I Yasar AUH, Bessis N, red., Proceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops. Amsterdam: Elsevier. 2016. s. 298-307. (Procedia Computer Science, Bind 98). doi: 10.1016/j.procs.2016.09.046