Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation

Arisa Shollo; Polyxeni Vassilakopoulou

Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation

Arisa Shollo, Polyxeni Vassilakopoulou

Institut for Digitalisering

Universitetet i Agder

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.

Originalsprog	Engelsk
Titel	Proceedings of the 32nd European Conference on Information System. ECIS 2024
Redaktører	Michel Avital, Elena Karahanna, Marinos Themistocleous, Ioanna Constantiou, Brian Fitzgerald, Stefan Seidel
Udgivelsessted	Atlanta, GA
Forlag	Association for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato	2024
Artikelnummer	2296
ISBN (Elektronisk)	9781958200100
Status	Udgivet - 2024
Begivenhed	The 32nd European Conference on Information Systems (ECIS): People First: Constructing Digital Futures Together - Coral Beach Hotel & Resort, Paphos, Cypern Varighed: 13 jun. 2024 → 19 jun. 2024 Konferencens nummer: 32 https://ecis2024.eu/

Konference

Konference	The 32nd European Conference on Information Systems (ECIS)
Nummer	32
Lokation	Coral Beach Hotel & Resort
Land/Område	Cypern
By	Paphos
Periode	13/06/2024 → 19/06/2024
Internetadresse	https://ecis2024.eu/

Navn	Proceedings of the European Conference on Information Systems
ISSN	0000-0034

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Citationsformater

Shollo, A., & Vassilakopoulou, P. (2024). Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation. I M. Avital, E. Karahanna, M. Themistocleous, I. Constantiou, B. Fitzgerald, & S. Seidel (red.), Proceedings of the 32nd European Conference on Information System. ECIS 2024 Artikel 2296 Association for Information Systems. AIS Electronic Library (AISeL). https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1005&context=ecis2024

Shollo, Arisa ; Vassilakopoulou, Polyxeni. / Beyond Risk Mitigation : Practitioner Insights on Responsible AI as Value Creation. Proceedings of the 32nd European Conference on Information System. ECIS 2024. red. / Michel Avital ; Elena Karahanna ; Marinos Themistocleous ; Ioanna Constantiou ; Brian Fitzgerald ; Stefan Seidel. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2024. (Proceedings of the European Conference on Information Systems).

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title = "Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation",

abstract = "While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.",

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year = "2024",

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editor = "Michel Avital and Elena Karahanna and Marinos Themistocleous and Ioanna Constantiou and Brian Fitzgerald and Stefan Seidel",

booktitle = "Proceedings of the 32nd European Conference on Information System. ECIS 2024",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "The 32nd European Conference on Information Systems : People First: Constructing Digital Futures Together, ECIS 2024 ; Conference date: 13-06-2024 Through 19-06-2024",

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Shollo, A & Vassilakopoulou, P 2024, Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation. i M Avital, E Karahanna, M Themistocleous, I Constantiou, B Fitzgerald & S Seidel (red), Proceedings of the 32nd European Conference on Information System. ECIS 2024., 2296, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, The 32nd European Conference on Information Systems (ECIS), Paphos, Cypern, 13/06/2024. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1005&context=ecis2024>

Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation. / Shollo, Arisa; Vassilakopoulou, Polyxeni.
Proceedings of the 32nd European Conference on Information System. ECIS 2024. red. / Michel Avital; Elena Karahanna; Marinos Themistocleous; Ioanna Constantiou; Brian Fitzgerald; Stefan Seidel. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2024. 2296 (Proceedings of the European Conference on Information Systems).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - Beyond Risk Mitigation

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AU - Shollo, Arisa

AU - Vassilakopoulou, Polyxeni

N1 - Conference code: 32

PY - 2024

Y1 - 2024

N2 - While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.

AB - While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.

M3 - Article in proceedings

T3 - Proceedings of the European Conference on Information Systems

BT - Proceedings of the 32nd European Conference on Information System. ECIS 2024

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A2 - Karahanna, Elena

A2 - Themistocleous, Marinos

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PB - Association for Information Systems. AIS Electronic Library (AISeL)

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Shollo A, Vassilakopoulou P. Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation. I Avital M, Karahanna E, Themistocleous M, Constantiou I, Fitzgerald B, Seidel S, red., Proceedings of the 32nd European Conference on Information System. ECIS 2024. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2024. 2296. (Proceedings of the European Conference on Information Systems).